It is Important to Feel Love - 1 Peter 5:14

14Greet one another with a kiss of love. Peace to all of you who are in Christ.

It is possible to know about love without feeling loved, and yet we as human were created to love and to feel loved, by God, and by each other. We in the Society of Love show love to each other physically and greet each other with a warm kiss (hypothetically since I am currently the only member).

In addition to the above verse there are four other verses in the Bible which command us to greet each other with a kiss (Romans 16:16, 1 Cor 16:20, 2 Cor 13:13, 1 Th 5:26). There is no ambiguity on this.